Suriya Krutthong

Devising the unique and creating the extravaganza for every wedding under the concept “Luxury”

Behind many of the most talked about phenomenon of tastefully orchestrated and ostentatious weddings that transform fantasies into reality must have the name of Chic Planner Worldwide Service as their maker. The company strives to create one masterpiece after the other and won its rightful place as one of the “32 Asia’s Most Influential Wedding Companies” by the Signature Wedding Magazine, consolidating its prime stature.

If we ask what makes Chic Planner Worldwide Service a company of great vigor that endlessly creates works that one would only describe in superlatives, the answer is this man Mr. Suriya “Kung” Krutthong- a man passionate with bringing each couple the happiness by transforming dreams in reality.

“A wedding is just a day, that is true, but for many this day marks a milestone in their lives’ histories”. This statement can be said to reflect the beginning of his 11 years long business of passion. A passion that comes from bringing lovers happiness. “I fall in love with weddings. The charms of weddings are when they come to me with a smile. The brides who are passionate about their weddings will be happy. That makes me happy. All the guests who enter the weddings are happy. Being part of the beginning of a couple’s journey of life together makes me happy. These days I don’t see coming to work as a duty to meet clients but to share and immerse in discussions with my friends. Some couples spend more than two years in discussion with me before their wedding date- leading to us becoming close and that is the charm that is hardly found in other businesses.”

“Once we have arrived where we are now, the scariest thing is the client’s expectation of the work and its designers for each client already have an idea in mind. Some may have a clearer picture while some may not. The budget is one part but expectations are much harder to deal with. Clients expect their weddings designed by us to be different and unique. That’s where we have to explain that everything goes by logic. Chic Planner is quite lucky for we have a clear image. When our clients tell us what they want it is not difficult to catch the main idea and work on it. At the same time we must admit that our clients are quite open-minded and many are daring and ready to try something off the beaten path with us. Once we organised a Chinese banquet themed wedding but in black or another time the clients wanted to Hogwarts school as their theme. This is the fun we have at Chic Planner.”

Differentiate Oneself with Unique Transformations

“Compared to other industries, the period of 11 years seems rather trivial, but for the wedding planner industry, it is long. We started when Thai society only knew of “Wedding Studios” so wedding planning was a novelty especially when there was not even a Flower Arrangement service in the country. We had a hard start because the clients did not understand the differences between a flower arrangement service and a wedding planner. People still believed that weddings with extravagant flower arrangements only needed a Wedding Planner which was far from the truth.”

“The key of this new business lies  in the flower arrangements that require high skills and expertise in maneuvering flowers to create something refined and unique. We have to think of the types of flowers, the shape of petals, their varieties, their meanings, etc. Each branch and petal can affect the whole project as we use them to create a sculpture that becomes the heart of the whole concept. We always use real flowers to make sure that the guests can bask in the natural beauty of them from wherever they are at the wedding. This is part of our Wedding Planner service that took approximately 3 years for people to realise and understand us. Then people began to know us for our Flower Arrangement that once used tons of fresh flowers to create. It was the talk of the town for this industry as few people had used strange and exotic flowers like we did. It was a big challenge that required a lot of expertise.”

“What gains us a wider reputation was what we call Transformation which is to transform a space into something else. I like it when a client said to me that our work was as if created by magic and that is the definition of Transformation. The forst time we did it was when we conjured from an empty, using 3 days and 3 tons of fresh flowers, a paradise garden that stunned everyone. It was really a novelty, a glob, a waterfall, a castle like in Harry Potter – we have already done all those for our clients!”

Overcoming All Challenges

When asked about the hardest part of this creative business, Khun Kung immediately replied that the damage during the event itself is. “At the wedding of M.L. Songlak Savasti, the majority of the guests was of royal lineage. This wedding required the highest attention to every detail and not only about beauty but also the function. That time we used 1.5 tons of fresh flowers to decorate 3 tons of Swarovski crystals that would be hung from the ceiling. We had to calculate to make sure the structures would hold and no danger would befall any of the guests seating below. Accidents were out of the question! To make matters worse, we only had one day to install them. I find achieving spotless results under such a limited time frame a cool challenge to overcome. To work with such an amount of fresh flowers and crystals that required florists to manage by hand in 24 hours was the greatest of all challenges and we succeeded. The clients were pleased and kept recounting it to everyone as if they were our spokespersons. For the clients, no matter how much they pay, if they are satisfied with it, for them that is enough.”

“The other big challenge was the wedding of Tan Thaugsuban for it was not about the decorations but people- 16,000 guests at that for a chinese style banquet. We had to use a big team of producers to work out how to count the guest numbers in one hour and that the newly weds would not get exhausted from taking photographs. And we succeeded and that became my pride and that of the whole Chic Planner also. Each work gives us experience required to grow. Everything is to be a perfectionist.” And that what earn Chic Planner the place among the 32 Asia’s Most Influential Companies by Signature Wedding Magazine, an award for the devotion and passion that Chic Planner gives to its clients.

“I am fortunate to have a team that gives it their all, 35 of them- a high number for this industry. Here we train each of them for different duties and to always look for new inspirations as you can’t do it alone in this business. Each of my staff are talented and can deliver to the same high standard of excellence while I look at the big picture. That is the key to all the successes of each assignments where I did not over work myself and can also still enjoy doing it.  If we had not gathered a highly skillful team, we would not have come this far.” Khun Kung also added that Chic Planner does not have a salesperson as everyone there is a specialist.”

“We began with offering our services at an Excellent level. We do not meet clients outside of our office. They must first come to us through appointments only then after some agreements we could meet up with them at the site of the planned wedding”

Luxury is Chic Planner’s Signature

“We are the symbol of beauty, style, and taste. Therefore the word Luxury summarises Chic Planner best. We can turn a wedding of every theme into a luxurious one. And our service is all-round. Apart from being an office, we’ve got a house to discuss with clients, we have got wedding planners and florists. We even got a warehouse and everything to answer to our clients’ whims. But actually, our clients come to us because I like our work. They know our style and they love it but also want a unique touch that would turn their wedding into a masterpiece which we have Chic Privé to satisfy that very class of clients- but only 3 couples per year only.”

“Do not forget that our clients are those who have already had success in life. To make these people feel impressed or more fulfilled, one needs the power and creativity. Chic Planner always adds artistic elements into its works. I never see it as a wedding but we assemble arts, natures, craftsmanship with happiness and beauty to create for them an unforgettable moment. We also use products from luxury brands to decorate our works – perhaps a key to our success in making sure our clients understand the values for their money.”

“If you are ready to be Chic Planner’s client, please do not hesitate to contact us. Just be confident of your taste and believe in your lifestyle and trust us. We offer you the exclusivity since the first moment we meet until it becomes part of your life’s history.”

An article from Hello Magazine, July 2017


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