Suriya Krutthong and his borderless craft of turning dreams into art
Under the gentle sunlight reflected on the waters of Lake Como, the timeless ambiance of Villa d’Este becomes the perfect backdrop for a conversation with Suriya Krutthong, a world-renowned wedding planner who redefines celebrations as living works of art.
As one of Tatler Asia’s Most Influential (AMI) 2023, Suriya is a visionary in the creative world, uniquely gifted in listening to the hearts of his clients and transforming their desires into unforgettable experiences.
“What drives me is making my clients’ dreams come true,” he says simply, yet with quiet conviction.
In his role as Creative Director of Chic Planner Worldwide Service—a global expert in designing and producing celebrations for Ultra High Net Worth individuals—Suriya has spent two decades crafting “rituals of happiness,” with each event thoughtfully reflecting the essence of the couple. “I don’t just plan weddings,” he says, “I create a stage where two hearts can speak to one another through every element of the event.”
The Personal Philosophy Behind Global Success
When asked about the foundations of his success, Suriya’s response reveals the harmonious intersection of talent and tenacity. “I owe my success to my own drive, ambition, and expansive dreams,” he reflects. There’s no hint of arrogance in his statement—only a clear-eyed assessment of the personal qualities that have propelled him to international acclaim.
What becomes evident throughout our conversation is Suriya’s approach to client relationships. Far from the transactional nature one might expect in luxury service provision, he speaks of connections that evolve into something more meaningful. “Many clients become like extended family,” he notes, a sentiment that explains the loyalty of his elite clientele, who entrust their most significant celebrations to his creative vision.
The Art of Making a Lasting Impression
In a world full of expectations, Chic Planner stands out by designing from the soul. “For us, ‘bespoke’ isn’t just a luxury buzzword—it’s the core philosophy behind everything we do. Every event is a one-of-a-kind masterpiece that expresses a couple’s love in a way no one else can replicate.”
That’s precisely why influential figures from around the world place their trust in Chic Planner to craft the most meaningful moments of their lives.
Crafting Inspiration Through the Allure of Lake Como
Though life moves at a relentless pace, Suriya understands that inspiration often arises in stillness. “I use travel as a way to recharge,” he reflects. Stepping outside of the familiar, he believes, is a return to one’s true self.
Speaking about his journeys, Suriya shares, “Lake Como holds a special meaning for me.” With quiet sincerity, he reveals, “I believe it’s one of the most dreamlike wedding destinations in the world.” It’s a statement made with the conviction of someone who has crafted celebrations on every continent.
The Wisdom of Authenticity
As our conversation nears its end, Suriya offers a perspective that seems to distill the essence of his life and creative journey:
“Never compromise on what isn’t aligned with who you are. Because when you’re confident in yourself and what you bring to the table, it’s incredible how doors begin to open and opportunities align with your passion.”
In the world of Suriya Krutthong, dreams are not mere fantasies—they are visions meant to be realized with artistic precision and relentless dedication. It is this very philosophy that has carried the designer and wedding planner from Bangkok to some of the world’s most celebrated destinations—including this enchanting corner of northern Italy, where dreams and reality seem forever intertwined.
